The Future of the High Street
How can new smart services transform the customer experience and revitalise the High Street? In 2015 InnovateUK launched a new competition that invited businesses to show how they can use new technologies to increase the number of high street shoppers, with each winner receiving £1m to develop their work.
Jenny Griffiths (Snap Fashion), Guy Chatburn (Rewarding Visits Ltd) and Neil Garner and Graham Tricker (Proxama) – representatives of three of the winning companies – join Sarah Tromans (InnovateUK, Lead Specialist for Urban Living) to present the initiative and the projects. Read more about the companies below. Guy Douglas (Digital High Street 2020) will set the context for the digital high street and the complete consumer journey from ‘breakfast to bedtime’.
Proxama is an international mobile commerce company specialising in proximity marketing via mobile. It also helps card issuers move their customers to contactless mobile payments. The company plans to use this funding to scale up its beacon technology for retailers and brands.
Rewarding Visits is a free app and card that consumers can use to access retail and leisure offers. This helps high street retailers regain customers they’ve lost to online shopping. The company will use the funding from InnovateUK to develop Rewarding Visit Touchpoint kiosks.
Snap Fashion brings visual search to fitting rooms. Consumers can access a whole wardrobe of choices through a personal shopper app. Smart tags acknowledge the item the customer is trying on in the fitting room without the use of cameras. Snap Fashion’s visual search technology will then suggest complementary or alternative fashion items.