jeetendr-sehdev

Jeetendr Sehdev

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

FoI at Waterstones/
Tue 09 May 2017
19:00-20:00
Waterstones
Price: £6/ £4

Jeetendr Sehdev

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

jeetendr-sehdev
Tue 09 May 2017,
19:00-20:00
Waterstones
Price: £6/ £4

How do social media stars attract such obsessive attention – even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? Jeetendr Sehdev, a world-leading authority on celebrity branding, tackles these questions head on.

He shows why successful images today – the most famous being Kim Kardashian – are not photoshopped to perfection, but flawed, vulnerable and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.

He reveals the people, products and brands that do it best – from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk – and proves why the old strategies aren’t working. He gives a fresh, provocative and eye-opening guide to understanding why only the boldest ideas will survive – and how to make sure yours is one of them.

How to Book/

Online booking is via Eventbrite and managed by Festival of Ideas. Please use the contact function in Eventbrite or get in touch with any online booking queries. Tickets are also available to buy in person at Waterstones Bristol Galleries or on 0117 925 2274. Waterstones Loyalty Card holders can purchase tickets at the concession rate in person at the Galleries shop.

Please use Union Street Entrance only. Events start punctually and, out of consideration to other audience members and speakers, our policy is not to admit or issue refunds to latecomers. Please make sure to arrive before the advertised start time to take your seat/s. Refunds are only available if an event is cancelled.

The Festival of Ideas endeavours to hold its events in venues that are accessible to all. Events in Waterstones are amplified but there is no loop system. There are toilets for public use. If you have specific access concerns, please contact us with any questions.

We sometimes film and photograph Festival of Ideas events. Please let us know if you do not wish to be filmed or photographed.

Please note that audience data from this event will be shared with Waterstones. Contact us if you do not want your data shared.

Share this/

Related Events/