jeetendr-sehdev

Jeetendr Sehdev

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

FoI at Waterstones/
Tue 09 May 2017

Jeetendr Sehdev

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)

jeetendr-sehdev
Tue 09 May 2017,

How do social media stars attract such obsessive attention – even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? Jeetendr Sehdev, a world-leading authority on celebrity branding, tackles these questions head on.

He shows why successful images today – the most famous being Kim Kardashian – are not photoshopped to perfection, but flawed, vulnerable and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.

He reveals the people, products and brands that do it best – from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk – and proves why the old strategies aren’t working. He gives a fresh, provocative and eye-opening guide to understanding why only the boldest ideas will survive – and how to make sure yours is one of them.

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