According to officials, water use in California dropped by 31.3% in July, exceeding that month’s mandate of a 25% reduction in all towns and cities. It is the second month in a row that California has exceeded emergency conservation regulation: in June, the state used 27% less water than it used in the same period of 2013.

Felicia Marcus, Chair of State Water Resources Control Board, said, “Californians’ response to the severity of the drought this summer is now in high gear and shows that they get that we are in the drought of our lives.”

Conservation measures put in place by most of the state’s water suppliers are now in full swing, yielding dramatic reductions in water use and heightened water use awareness. As dry conditions are forecast to continue through November, the focus remains now only on enhancing current efforts but on encouraging more suppliers to make the commitment to conservation.

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