How do you measure the imagination? In his ambitious and enthralling new book, Jonah Lehrer shatters the myth of creative ‘types’, showing how new research is deepening our understanding of the human imagination. Creativity is not a ‘gift’ that only some possess. It’s a term for a variety of distinct thought processes that we can all learn to use more effectively. Lehrer helps us fit our creative strategies to the task and considers how this new science can also make neighbourhoods more vibrant, companies more productive and schools more effective. We’ll learn about Bob Dylan’s writing habits and the drug addiction of poets. We’ll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to maximise its talent. From the neuron to the finished symphony, Imagine reveals the mind’s deep inventiveness and its essential role in our complex world.
Jonah Lehrer is a Contributing Editor at Wired and the author of How We Decide, Proust Was a Neuroscientist and Imagine. He is also a frequent contributor to The New Yorker and Radiolab and writes the ‘Head Case’ column for The Wall Street Journal. Visit his website at www.jonahlehrer.com.
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