If a country wants to remain economically vibrant, it needs to manufacture things. In recent years, however, many nations have become obsessed with making money out of selling services, leaving the real business of manufacturing to others. Chris Anderson’s new book Makers is about how all that is being reversed. Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital – the world of bits. Now the same is happening to manufacturing – the world of things. Anderson, bestselling author of The Long Tail, and editor in chief of Wired magazine, explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. Just as Google, Facebook and others have created highly successful companies in the virtual world, so these new inventors and manufacturers are assuming positions of ever greater importance in the real world. The next industrial revolution is on its way.
This event is in association with Encounters.
Chris Anderson is editor-in-chief of Wired magazine and is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year award in 2006 and won the Loeb Award for the best business book in 2007. His next book, Free, was a New York Times bestseller.
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