As technologies become cheaper and networks become more accessible, a wealth of digitally-driven experiences are being created which do not rely on cinema, TV or mobile phone screens. Ranging from magical installations to games which take place in the street, site-specific performances to spectacular projections on buildings, the work shares an aspiration to get people engaged and thinking differently about their surroundings. Pervasive Media Studio Director Clare Reddington shows a selection of cutting-edge projects produced in Bristol (and around the world) which all blend digital technologies with physical experiences to break out of the screen and transform the real world.
Part of Bristol Genius, 20-22 May 2011, Arnolfini, Bristol
Bristol is a city of great ideas, historically and now. Bristol Genius looks at the people and organisations working on breakthrough ideas in the city – ones that have the potential to change how we think, live, work, eat, play; that provide new business opportunities; and that can transform the environment, justice and society. These events are free but need to be booked.
Clare Reddington is Director of iShed and the Pervasive Media Studio, both part of Watershed in Bristol, UK. She works with industry, academic and creative partners to deliver collaborative research around digital technology and the creative industries. She joined Watershed in Bristol in 2004 to work with HP Labs on utility computing animation project SE3D. In 2007, she set up iShed CIC, to initiate and support creative technology research and development. Before joining Watershed, Clare organised the Cheltenham Festival of Science. She was a finalist in the British Council’s UK Young Interactive Entrepreneur 2009 and featured in Wired magazine’s 100 people who shape the Wired world. www.pmstudio.co.uk www.ished.net
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